FINAL PROJECT

HOME CAFE - PROTOTYPE

to view  live website

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Home Cafe Homepage

THE PROCESS

WIREFRAME made on Figma.com
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THE APPROACH
The goal was to create a functional website that made it easy for customers to get to know the new brand. We also wanted the media we curated to attract the creative community and gain traffic on the new site. We felt a fun and engaging layout was the best approach for this site. Using minimal colors, polished typography, and eye-catching icons, we made something easy to use, and inviting. 
We established a presence on certain social media platforms that we knew would reach our target audience. The platforms are Facebook, Instagram, Tik Tok.
TARGET AUDIENCE
College / young adults; 18-24
Creative Entrepreneurs
Domain
homecafehi.com
TAKEAWAY
Working on this project opened my eyes to the intricate details that go into branding and web design. It was exciting to research the different types of branding other local coffeeshops on island and see how I can best present Home Cafe's uniqueness. Although this business is just a prototype, it has helped me feel more confident in potentially pursuing this dream sooner than later.
Home Cafe's website allows for a minimalistic playful design that was rather enjoyable yet meaningful that presents throughout the website in the colors, fonts, and artful photography.
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Behind the scenes of our product shoot
PLO #1: Design communication and media projects to make meaningful contributions to diverse social, professional or academic communities, communicating effectively orally, in writing, and through digital media. 
PLO #3: Demonstrate preparedness for academic and professional careers in communication.
PLO #5: Engage in collaborative problem solving, both face-to-face and in online environments.
 
Working on Home Cafe’s website helped me realize that Communications has helped me to effectively compose messages not only through words, but through a medium. I can help people bring their visions to life through iterative multimedia storytelling.  This specific brand "Home Cafe" is meant to draw in creative entrepreneurs who are in college, looking for a part-time job but also experience to strengthen their crafts. I believe that there is a great need for websites in this day and age, most especially for local businesses who want to promote their brand not only IRL (in-real-life) but online as well. There are many corporate entities that also could use a rebranded website in order to better communicate their brand identity. This project shows that I can help them with that.
 
In order to get the photographs for the website and create a cohesive strategy for marketing and communications, Annie, Jordyn, and I have collaborated both online and face-to-face environments. Our meetings first started off via FaceTime to solidify our roles. We've met up during our spring break to do a product shoot so that we could all have original content to use on different platforms.