CREATIVE CONCEPT BRIEF
Brief Project Description
Our overall concept is to inform general audiences about global warmings’ impact on Hawaii’s environment. We won't be arguing that global warming exists and is "real." The question that we’re trying to indirectly emphasize is, if our world is changing, why can’t we change too?” Generalized videos are a good starting point for audiences to take up further interest in the topics covered, inspiring them to do more research, or take action in their communities to make a positive difference. This is a video of empowerment. Given the time limit, we’ll be pulling information that we deem to be important to get our message across.
Teens and young adults; ages 18-25
Single Communication Idea
We want to emphasize the waterlines’ economic and social impact on our local communities. While the world is changing, we must change too, moving closer toward a more sustainable future for our environment and community. We hope that video will prompt the community to do more research on High Waterline issues in Hawaiʻi and be a part of the conversation.
Creative Stylistic Approach
Wide shot of skyscrapers and streets to set the scene.
Close ups of nature to contrast with the wide shots.
Medium shots of people interacting to maintain balance.
Low angles of the buildings/skyscrapers to show how little we are compared to the world. But also utilizing high angle over chalk like to emphasize the power we hold in making a change. B-roll will be scenic, sound provided by a short poem and instrumental. If needed, we will also add text to aid in the visual presentation. Young adults are known to have shorter attention spans when it comes to learning new information so this video won’t be too overwhelming with facts. Rather, we will let the video speak for itself and use background music that evokes a hopeful tone.